Project Overview

Belroque is a café brand inspired by European elegance and rococo artistry. The goal was to create a refined, warm, and luxurious identity that captures craftsmanship, creativity, and meaningful café moments.

Project Role:

Lead Branding Designer

Project Contribution:

• Developed complete branding system

• Designed logo, wordmark, and favicon options

• Developed the brand’s mission, vision, and story

• Created color palette and typography guidelines

• Produced presentation-ready layouts

Design Process:

Research → Concept Development → Logo Refinement → Visual System Creation → Final Output

Technique Used:

Adobe Illustrator, Photoshop, Color Theory, Typography Design