Project Overview

Philrock Builders required a professional identity that reflects stability, durability, and integrity in the construction industry. The branding emphasizes strength, safety, and modern architectural identity.

Project Role:

Graphic Designer & Brand Developer

Project Contribution:

• Created primary, secondary, and alternative logos

• Built a bold and reliable color palette

• Developed typography system for headers and labels

• Ensured visual consistency across mockups

Design Process:

Industry Research → Concept Sketching → Logo Development → Color & Font Selection → Brand Application

Technique Used:

Vector Illustration, Adobe Illustrator, Typography, Branding Layouts